7 tips to be successful on social networksIt is undeniable that social networks changed the way we relate to the world. Andy Warhol's famous 15 minutes of fame were never more real than today.
Having strategic control of platforms such as Twitter, Facebook, YouTube and Instagram can help us become stars with digital and in-person influence. They are even the perfect way to transform an anonymous name into a great business brand
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The recipe is simple: discipline and building a personal brand. How to achieve it? Keep these seven tips in mind:
1. Seek to be an expert in something: To get people to follow you you have to have a characteristic, your own voice or an interesting message to express. Think, what do you know how to do best?
2. Combine: Once you get the response, try to combine at least two of these four actions in your messages; inform, inspire, entertain and educate.
3. Do you already have a message?: Select the social networks where you can best express it. Keep in mind that not all of them serve to achieve the same objectives. If you don't know much about these platforms, look for an expert to accompany you and advise you on this path. We can do it too!
4. Start generating content: Without this, it is impossible to grow on social networks. Creating an account is the simplest step in a strategy. It will be through your publications where you will demonstrate that you are an expert and that you can inspire those who are part of your community.
5. Interaction is everything: Social networks are not just an exhibition channel. The conversation on these platforms is key to achieving success as a personal brand. What you say will always have a response because your opinions have value. Be careful what you say and do! Everything will be displayed in public.
6. Surround yourself with other influencers: These are online celebrities. If they validate you, you become part of the circle. Some will love you more than others; but, your name will not disappear.
7. Be consistent: The Internet is an easily accessible platform where you can rise; But, if you are careless, you can also fall like a coconut from a palm. If you stop publishing, the world will forget you.